01 · Objective
Enhance public awareness of government services through clear, modern and informative communication. The campaign aimed to simplify service-related information and show how TAMM can support everyday needs through accessible digital experiences.
02 · Brief
TAMM partnered with Tikit to communicate a wide range of government services in a way that could capture attention without compromising usefulness or clarity. The content needed to feel practical, relevant and easy to understand across social platforms.
03 · Strategy
Tikit built the campaign around real audience needs and everyday service scenarios. Creator-led storytelling connected specific TAMM services with familiar situations, helping audiences understand not only what each service offers, but when and why it may be useful.
04 · Approach
Creators used concise explanations, mobile-first visuals and relatable situations to demonstrate TAMM services in action. The social-first format shifted communication away from formal service descriptions and towards practical, audience-friendly stories designed for quick understanding.
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