Department of Culture & Tourism

Amplify cultural awareness and increase tourism interest by leveraging influencer collaborations to showcase the region’s rich heritage, attractions, and experiences. The campaign aimed to drive engagement, inspire travel intent, and boost visitor interest through authentic storytelling.

The destination partnered with Tikit to position itself as a must-visit cultural and travel hub. The goal was to highlight its historical landmarks, modern attractions, and unique experiences through immersive, social-first content that appeals to both regional and international audiences.

Tikit developed an influencer-led strategy focused on cultural storytelling and experiential travel content. By collaborating with travel, lifestyle, and culture-focused influencers, the campaign showcased the destination through authentic journeys and visually engaging narratives.

Tikit executed a curated influencer activation by inviting creators to explore and document the destination firsthand. Influencers produced high-quality content capturing cultural sites, experiences, and local lifestyle moments, turning real visits into engaging digital storytelling.