Empowering Early Learning Through Trusted Family Influencers
01 · Objective
Increase awareness of Novakid’s online English learning platform among parents by leveraging the credibility and influence of family-focused content creators. The campaign aimed to highlight the benefits of interactive language learning for children, showcase Novakid’s engaging educational experience, and encourage parents to explore accessible and effective English education solutions for their families.
02 · Brief
Novakid partnered with Tikit to strengthen its connection with parents seeking innovative educational opportunities for their children. Through a collaboration with Cyrine Abdel Nour, the campaign focused on building trust, demonstrating the platform's value, and showcasing how digital learning can support children's language development in an engaging and flexible environment.
03 · Strategy
Tikit developed an influencer-led campaign centered on authentic parenting experiences and educational storytelling. By partnering with Cyrine Abdel Nour, the campaign communicated the importance of early language learning through relatable family-focused content. The strategy leveraged social media engagement to reach parents, build credibility, and position Novakid as a trusted choice for children's English education
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